Firstly, a big thank you to all of our clients for allowing us to support you and your business throughout 2023, we very much look forward to working with you in 2024.
We rebranded mid-year and through this process we have grown our business and had our most successful year to date. This has enabled us to bring more highly skilled staff into the business with the addition of Cydney, Kristen, Kerry and Laura to the team.
During the rebrand, we asked ourselves the following questions in relation to new and existing clients:
Current clients
Our core values embody great client service and support, how do we ensure we maintain and improve our service and support for our clients’ evolving needs?
New clients
Do we know the types of clients and sectors we would like to work with in future? Do we have the resource and skill sets to support those clients, alongside our existing clients?
Marketing strategy
Does our current marketing strategy really focus on our overall business strategy? Does our content really reflect the value-added work we are doing for our clients? Do our clients really understand the types of services we can offer them?
Business plan and strategy for 2024
Do we have a business plan for 2024, which considers all the above?
For all our clients, identifying your core values, knowing where you want to be and then implementing a strategy to get there is key to growing your business. Do you have a business plan for 2024? Have you asked yourself the questions above?
We’d like to thank our clients again for supporting us during 2023, and we look forward to supporting you with the development and implementation of your own business plans in the New Year.
Wishing you a Merry Christmas and a Happy and Prosperous 2024, from the PBATS team.
